Privacy Policy

Updated 25 July 2022



1. Who we are

We are Zeus ‘n Hades BV, and we process your personal data as controller. This means that we are responsible for how we process and protect your data.

2. What we use your data for

We will use your data (collected online or in person), among other purposes, to manage your registration as a user, to manage your purchases of products or services, to respond to your queries, and, if you wish, to send you our customized communications.

3. Why we use your data

We have legal standing to process your data for various reasons. The main reason is that we need to process your data to perform the contract that you accept with us when you register and when you make a purchase or enjoy any of our services or functionalities. We also use your data for other reasons, for example, to respond to your queries or to send you newsletters that you have asked to receive from us.

4. Who we share your data with

We share your data with related or third party service providers who provide us with assistance or support.

5. Your rights

You have the right to access, rectify or delete your personal data. In certain cases, you are also entitled to other rights, such as, for example, to object to us using your data, or transferring your data, as explained in depth below.
We encourage you to read our full Privacy Policy below to understand in depth the manner in which we will use your personal data and your rights over your data.



  • In this Privacy Policy, you will find all relevant information applicable to our use of our users’ and customers’ personal data, regardless of the channel or means (online or in person) you use to interact with us.
  • If you would like information about how we use cookies and similar devices that may be installed on the terminals of our customers and users, we recommend you consult the Cookie Policy.
  • We are transparent about what we do with your personal data, to help you to understand the implications of the way in which we use your data, and the rights you are entitled to in relation to your data:
    We permanently make available for you all the information included in this Privacy Policy, that you can check when you consider appropriate, and in addition, o you will also find further information on how we use your data as you interact with us.
  • These are some terms we regularly use in this Privacy Policy:
    When we speak about our Website, we refer, in general, to any of the channels or means, digital or in person, you may have used to interact with us. The main ones are:
  • Our Website, mobile Website, or mobile application (jointly referred to as ”Website”)
  • In person, through whichever medium you are in contact with us.

1. Who is the controller of your data?

Your data controller is:

Zeus ‘n Hades BV
Postal address: George Gerswhinlaan 89B, 1082 MT Amsterdam, The Netherlands
E-mail address of the Data Protection Officer:

In other words, Zeus ‘n Hades (“We” or “Us”), is the Controller of the data. This means that we are responsible for processing and protecting your personal data.

2. Why do we process your personal data?

Depending on the purpose for which we process your data from time to time, as explained below, we need to process one or other data, which will in general be, depending on each case, as follows:

  • your identity data (for example, your name, surname, image, language and country from which you interact with us, contact data, etc.);
  • economic and transactions information (for example, your payment or card data, information on your purchases, orders, returns, etc.);
  • connection, geolocation and/or browsing data (for example, the location data, the device identification number or the advertising ID, etc.);
  • commercial information (for example, if you have subscribed to our newsletter);
  • information about your tastes and preferences.

Remember that, when we ask you to fill in your personal data to give you access to any functionality or service of the Website, we will mark certain fields as compulsory, since this is information that we need to be able to provide the service or give you access to the functionality in question. Please take into account that, if you decide not to make such data available to us, you may be unable to complete your user registration or may not be able to enjoy those services or functionalities. In specific cases, a third party may have provided us with information about you by using a feature or service on the Website, for example by sending you a gift card or shipping an order to your address. In these cases, we only process your data where relevant to this feature or service, as stated in this Privacy Policy. In other cases, we may collect information passively, as we may use tracking tools like browser cookies and other similar technology on our Website and in communications we send you. Depending on how you interact with our Website, i.e., depending on the services, products or functionalities that you wish to enjoy, we will process your personal data for the following purposes:

# Purpose Additional information
1 To manage your registration as user of the Website If you decide to become a registered user of our Website, we need to process your data to identify you as a user of the Website and grant you access to its various functionalities, products and services available to you as a registered user. You may cancel your registered user account by contacting us through Customer Service.
2 For the development, performance and execution of the purchase or services contract that you executed with Us on the Website This purpose includes processing your data, mainly:
  • To contact you for updates or informative notices related to the contracted functionalities, products or services, including quality surveys and to be able to establish the degree of customer satisfaction with the provided service;
  • To manage payment of the products that you purchase, regardless of the payment procedure used. For example:
  • To activate the mechanisms necessary to prevent and detect unauthorised uses of theWebsite (for example, during the purchase and returns process) as well as potential fraud being committed against you and/or against us. If we consider that the transaction may be fraudulent or we detect abnormal behaviour which indicates attempted fraudulent use of our features, products or services, this processing may result in consequences such as the blocking of the transaction or the deletion of your user account.
  • To manage potential exchanges or returns after you have purchased and manage requests of availability information for Articles and reservations of products through the Website.
  • For invoicing purposes and to make available to you the tickets and invoices of the purchases you have made through the Website.
3 To meet requests or applications that you make through the Customer Service channels We only process the personal data that are strictly necessary to manage or resolve your request or application.
4 For marketing purposes This purpose includes the processing of your data, mainly, for:
  • Personalizing the services we offer you and enable us to give you recommendations based on your interactions with us on the Website and an analysis of your user profile (for example, based on your purchase and browsing history).
  • If and when you subscribe to our Newsletter, we will process your personal data to manage your subscription, including to send customized information on our products or services through various means (such as e-mail). We may also make available to you this information through push notifications in case you have activated them in your device.
  • Accordingly, please take into account that this data processing implies analysis of your user or customer profile to establish your preferences and therefore which products and services are most fit to your style when sending you information. For example, based on your purchases and browsing history (i.e., depending on the articles that you clicked), we will make you suggestions on products that we believe may interest you and, if you are a registered user, we will provide you with the “recover cart” functionality.
  • Remember that you may unsubscribe from the Newsletter at any time without cost through the “Newsletter” section of the Website, in addition to the instructions that we provide you with each notice. If you do not want to receive push notifications, you can deactivate this option in your device.
  • Show you ads on the Internet which you may see when visiting Websites and apps, for example, on social media. The ads you see may be random, but on other occasions they may be ads related to your preferences or purchase and browsing history.
  • If you use social media, we may provide the companies with which we collaborate certain information so that they, as joint controllers, can show you our brand ads and, in general, offer you and users like you advertisements which take into account your profile on said social media sites. If you want information about the use of your data and how advertising works on social media, we recommend you review the privacy policies of the social media sites on which you have profiles.
  • We also use your data to carry out measurement and segment analyses on the ads which we show users on some of our collaborators’ platforms. To do this we collaborate with these third parties who offer us the necessary technology (for example, cookies, pixels, SDK) to use these services. Keep in mind that we may need to provide them with certain information or some form of identifier each time (for example, the advertising ID associated with the device, an identifier associated with a cookie, etc.) If you would like more information in this respect, please review our Cookie Policy. Likewise, you can reset your advertising ID or disable personalized ads on your device, adjusting your preferences in settings section of your device.
  • Data enrichment: When we gather your personal data from a variety of sources, we may consolidate them under certain circumstances for the purpose of improving our understanding of your needs and preferences related to our products and services (including for the purposes of analyses, generating user profiles, marketing studies, quality surveys and improving our interactions with our customers). This refers, for example, to the way we may combine your information if you have a registered account and, using the same email linked to your account, you make a purchase as a guest, or to information which is automatically compiled (such as IP and MAC addresses or metadata) which we may link with the information you have provided us directly through your activity on the Website or in any of our stores (for example, information related to your purchases, whether in brick-and-mortar stores or online, your preferences, etc.).
  • To perform promotional actions (for example, for the organization of competitions or to send the list of items stored to the email you designate). On participating in any promotional action, you authorize us to process the personal data that you have shared with us depending on the promotional action and disclose them through different media such as social networks or the Website itself. In each promotional action in which you participate you will have available the terms and conditions where we will be providing more detailed information about the processing of your personal data.
  • To disseminate on the Website or through our channels in the social networks photographs or pictures that you shared publicly, provided that you expressly give us your consent for the purpose.
5 Analysis of usability and quality to improve our services If you access our Website, we inform you that we will treat your browsing data for analytic and statistic purposes, i.e., to understand the manner in which users interact with our Website and with the actions we implement on other websites and apps, so we can improve our services In addition, we occasionally perform quality surveys and actions to know the degree of satisfaction of our customers and users and detect those areas in which we may improve.

3. How are we legally permitted to process your data?

The legal terms on which we are permitted to process your personal data also depends on the purpose for which we process them, as explained in the following table:

# Purpose Additional information
1 To manage your Website user registration as user of the Website We process your data because this is necessary on the terms regulating the use of the Website and the specific underlying programmes that constitute a functioning e-commerce system. In other words, for you to be able to register as a user on the Website, we need to process your personal data, since we would otherwise be unable to manage your registration. We consider we have a legitimate interest to link to your account your purchases and the data collected through different channels of the Website about your activity. If you opt to use the access or login through a social network, we are legally permitted to process your data given the consent that you give when authorizing the assignment of your data from the social network.
2 Development, performance and making of the purchase or services contract We process your data because their processing is necessary for us to make the purchase or services contract with you. Certain processing of data related to the purchase process is activated only because you request or authorize it. We consider that we have a legitimate interest to carry out the necessary verifications to detect and prevent potential fraud or fraudulent uses of the Website, for example when you make a purchase or return. We understand that the processing of these data is positive for all the parties involved: for you, as it allows us to put in place measures to protect you against attempted fraud perpetrated by third parties; for Us, as it allows us to avoid unauthorized uses of the Website; for all our customers and society, as it also protects their interest by ensuring that fraudulent activities are discouraged and detected when they do occur.
3 Customer Support We consider that we have legitimate interest in answering the requests or queries raised by you through the existing different contact channels. We understand that the processing of these data is also beneficial to you to the extent that it enables us to assist you adequately and answer to the queries raised. When you get in touch with us, in particular, for the management of incidents related to your order or the product/service acquired through the Website, the processing of your data is necessary to perform the purchase contract. When your request is related to the exercise of your rights on which we inform you below, or to claims on our products or services, we are legally permitted to process your data for compliance with our legal obligations.
4 Marketing We are legally permitted to process your data for marketing purposes due to the consent that you give us, for example when you accept receiving customized information through multiple channels, when authorizing the sending of push notifications in your device, when you configure it in the privacy settings of your device, when you consent through the cookies settings or when accepting the legal terms and conditions to participate in a promotional action or to publish your pictures on the Website or on our social networks’ channels. To offer you personalized services or to show you customized information, whether on our Website or those of third parties, as well as to engage in data enrichment we consider that we have a legitimate interest to conduct a profiling with the information that we have about you (such as your browsing, preferences or purchase history) and the personal data that you have provided us, such as the age range or language, since we understand that the data processing of these data is also beneficial to you because it allows you to improve your user experience and access the information in accordance with your preferences.
5 Analysis of usability and quality to improve our services We consider that we have a legitimate interest in analysing the Website usability and the user’s satisfaction degree, since we understand that the processing of these data is also beneficial for you because the purpose is to improve the user and client experience and provide a higher quality service.

4. How long will we keep your data?

How long we will keep your data will depend on the purposes for which we process them, as explained below:

# Purpose Additional information
1 To manage your Website user registration as user of the Website We will process your data for the time during which you remain a registered user (meaning, until you decide to unsubscribe).
2 Development, performance and making of the purchase or services contract We will process your data for the time necessary to manage the purchase of the products or services that you buy, including potential returns, complaints or claims related to the purchase of the product or service in question.
3 Customer Support We will process your data for the time necessary to meet your request or application.
4 Marketing We will process your data until you unsubscribe or cancel your subscription to the newsletter. Likewise, we will show you personalized ads until you change your device, browser and or cookies settings so that permission to do so is revoked.
5 Analysis of usability and quality to improve our services We will process your data occasionally for the time during which we proceed to carry out a specific quality action or survey or until we anonymise your browsing data.

Notwithstanding the fact that we will process your data for the time strictly necessary to achieve the purpose in question, we will subsequently keep them duly stored and protected for the time during which liability may arise for their processing, in compliance with legislation in force from time to time. Once each of the potential actions is time-barred we will proceed to delete the personal data.

5. Do we share your data with third parties?

To achieve the purposes mentioned in this Privacy Policy, we must give access to your personal data to companies related to Zeus ‘n Hades, if any, and to third parties that provide us with support in the services that we offer your, i.e.:

  • financial institutions,
  • anti-fraud detection and prevention entities,
  • technological and analytical service providers,
  • providers and partners of services related to logistic, transport and delivery and/or their partner establishments,
  • providers of customer support related services,
  • service providers and collaborators related to marketing and publicity, such as advertising agencies, advertising partners or social media that in certain cases may act as joint controllers.

For service efficiency purposes, some of these providers are located in territories outside the European Economic Area that do not offer a level of data protection comparable to that of the European Union. In such cases, we inform you that we transfer your data with adequate safeguards and always keeping your data safe, using the most convenient international data transfer tools, in example the Standard Contractual Clauses and any relevant supplementary measures. You may consult the content of such Standard Contractual Clauses through the following link:

In addition, we inform you that we need to share your data with our parent company, Foo Corporation BV, (Foo Corp), for compliance with the obligations of the parent company. In the event that we sell or transfer all or a portion of our business or assets to other companies within or outside Foo Corp, or have any other business operation implemented as a consequence of corporate reorganizations, we may disclose your personal data to the prospective recipient of such business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. In this case, we consider that we have legitimate interest in the reorganization of our corporate structure. Furthermore, if you choose to use the Website in different markets (i.e. by creating registered user accounts in different markets with the same email address), We may need to disclose or transfer the information linked to your account or your activity to the companies of the brand operating in those markets, to the extent they are directly involved in the achievement of any of the purposes described in the section 2. We consider this is necessary in accordance with our mutual interests and preferences.

6. What are your rights when making your data available to us?

We undertake to keep your personal data confidential and to ensure that you may exercise your rights. Bearing that in mind, you may exercise your rights free of charge by writing us an e-mail to our email address (, simply informing us of the reason for your request and the right that you wish to exercise. If we consider it necessary to identify you, we may request you to provide a copy of a document evidencing your identity.

Notwithstanding the purpose or legal basis we use to process your data, you have the following rights:

  • To request access to your personal data that we hold.
  • To request that we rectify the personal data that we hold. Please take into account that, by actively making your personal data available to us through any procedure, you guarantee that they are true and accurate, and you undertake to notify us of any change, or modification of your data. You will be liable for any loss or damage caused to the Website or to the entity responsible for the Website or to any third party by reporting erroneous, inaccurate or incomplete information in the registration forms. Please remember that, as a general rule, you must provide us only with your own data, not with those of third parties, other than to the extent otherwise permitted in this Privacy Policy.
  • To request that we erase your personal data to the extent that they are no longer necessary for the purpose for which we need to keep processing them, as we have explained above, or when we are no longer legally permitted to process them.
  • To request that we cancel or limit the processing of your personal data, which entails that in certain cases you can request us to temporarily suspend the processing of the data or that we keep them longer than necessary. If you have given us your consent to process your data for any purpose, you also have the right to withdraw such consent at any time. Some of the circumstances in which you may withdraw your consent are detailed in section 2 where we explain for which purposes we process your data. Should you not wish us to send information to third parties to show you ads, you can do it through several means such as changing your preferences on your device changing your preferences on your device, browser and/or cookies settings, reviewing the privacy policies and settings of the social media sites on which you have profiles or sending us an email to the above mentioned email address informing us of your request. When we are legally permitted to process your data due to your consent or for the purposes of a contract, as explained in section 3, you will also have the right to request the portability of your personal data. This means that you will have the right to receive the personal data that you made available to us in a structured, commonly used and machine-legible format, to be able to transmit them to another entity directly without impediments on our part. In addition, where the processing of your data is based on our legitimate interest, you will also have the right to object to the processing of your data.

Finally, we inform you that you have the right to file a claim before the responsible data protection regulatory authority, in particular, before the Dutch Data Protection Agency (

7. Changes to the privacy policy

We may amend the information contained in this Privacy Policy when we consider this appropriate. Should we do so, we will notify you by various procedures through the Website (for example, through a banner, a pop-up or a push notification), or we may even send you a notice to your email address when the change in question is relevant to your privacy, for you to be able to review the changes, assess them and, as the case may be, object or unsubscribe from ay service or functionality. In any case, we suggest you review this Privacy Policy from time to time in case minor changes are made or we make any interactive improvement, taking the opportunity that you will always find it as a permanent point of information on our Website.

8. Information on cookies

We use cookies and similar devices to facilitate your browsing on the Website, understand how you interact with us and, in certain cases, to be able to show you advertisements in accordance with your browsing habits. Please read our Cookie Policy to understand with greater detail the cookies and similar devices that we use, their purpose, how to manage your preferences, as well as other information of interest.